Search Engine Promotion & Optimization

MSW Interactive Designs LLC provides search engine optimization packages to assist small businesses with making real and long term improvements to their rankings in the major search engines.

See our SUCCESS stories below!


The Set Up Process

1. Keyword Set-up
Based on client suggestions and industry review, MSW Interactive Designs LLC develops a keyword set for your web site. We research popular search terms for your industry and review competing web sites to fine-tune your keyword set. This helps us create an extremely relevant set of keywords that have an excellent chance of ranking well.

2. Web site Optimization
Once the client approves the keyword list, we optimize their web site by creating highly specific and focused pages for each keyword in the list to improve the chances of ranking well. Optimization techniques include, but are not limited to:

• title tag improvement
• meta tag construction (proper order of tags and deletion of irrelevant tags)
• improved keyword density (keyword usage through out your page content in links, headings, and number of visible words on the page).

3. Web Site Submission
We perform manual submissions to the free major internet search engines and directories, including Alta Vista, AOL, Ask Jeeves, Google, and MSN. Submission does not include Pay-per-Click or Pay-for-Inclusion engines, such as Overture and Yahoo. How frequently we submit your pages will depend on how well the site is ranking.

4. Results
See our SUCCESS stories below!

Your web site ranking on the first, second, or third page of any search engine depends on the number of competitors you have for the same search terms and how well THEIR sites are optimized. Instant and guaranteed results are ONLY possible with pay-per-click engines, and even then a competitor can outbid you immediately and your ranking will drop. Any company guaranteeing search results should be looked at with skepticism, as no third party company has control over a search engine's ranking algorithm or another company's bid for top placement.

When can you expect results?
Three to six months is a reasonable expectation for search engine ranking improvement. Some search engines are slow to update their indexes and may take longer. Once your site is indexed we work to maintain those rankings or improve them where needed.

Monitoring Your Position
We monitor your web site position every two weeks. You will receive a monthly report detailing your rankings with tracking of gains or losses in position.

Note: Improved rankings are NOT instantaneous and while our success rate is high, they cannot be not guaranteed.

Real Search Engine Optimization Success Stories from MSW!

We tell always tell clients that search results are impossible to truly guarantee because there are so many variables entirely out of your control. However, there are sound and consistent design principles that can be followed to increase your chances of long term and real search engine rankings. This is what we focus on. Here are just a few of our success stories...

Pricing Structure

Free Major Search Engines
Annual administration fee: $195

Monthly Monitoring & Reporting Fee
12 monthly payments of:

• 10 Keywords/phrases $50.00
• 20 Keywords/phrases $80.00
• 30 Keywords/phrases $110.00
• 40 Keywords/phrases $125.00
• 50 Keywords/phrases $150.00
  

Pay Per Click

Pay-per-click Packages

1-Time Research Fee $200
MSW Interactive Designs LLC’s fees include a spreadsheet of no less than 50 and up to 100 search terms related to your web site that are eligible for pay-per-click bidding. This information includes the current highest and second highest bid from Overture (the largest pay-per-click engine). High bids are subject to change; however, this information allows you to estimate bidding amounts needed for the #1 and #2 spots.

Set Up Fee
$25 per PPC engine, plus the separate fees charged by each individual engine or directory.
We are happy provide you with links to the recommended pay-per-click (PPC) search engines for you to setup your own accounts at no additional charge. Or, we will be happy to setup your PPC accounts for you at a rate of $25 per PPC engine. This $25 fee does not include the separate setup and bid fees charged by each PPC engine.

Current Major PPC Search Engines

Google Ad Words
Pay-per-Click http://www.google.com

Overture (owned by Yahoo)
http://www.overture.com

LookSmart
Pay for inclusion & pay per click
http://www.looksmart.com

Teoma
Powers ask Jeeves
http://teoma.com

Mamma.com
http://www.mamma.com

Kanoodle
http://kanoodle.com

DogPile
http://www.dogpile.com

Ah-Ha.com
Pay for inclusion & PPC
http://www.ah-ha.com

ePilot
http://epilot.com

WhatUSeek
http://www.whatuseek.com

SpringsWeddings.com

SpringsWeddings.com is a Colorado Springs wedding portal designed by MSW and launched in 2000. It has been the Number #1 site in Google and in the top 5 positions on most major search engines for the past 4 years when searching for "colorado springs wedding" or "colorado springs weddings". Despite the amount of new competition in the market, SpringsWeddings.com has been able to hold its position in the search engines due to solid design, the number of inbound links to the site, and the popularity of the site.

Focus KEYWORDS
colorado springs weddings
colorado springs wedding

Lifestyle Realtors

Lifestyle Realtors is one of our greatest success stories! They are one of the largest real estate and property management companies at the Lake of the Ozarks, MO. When they turned to MSW, all of their competitors were beating them in the Search Engines. In fact, Lifestyles was nowhere to be found in Google.

The Lifestyles web site was originally designed and hosted by another design firm. When MSW took over the site, we redesigned it with search engines in mind, specifically Google. It took about 6 months to see results due to the large amount of competition in the area for the same keyword. But when it finally happened, the results were terrific: #1 and #2 rankings in Google for their target keywords.

Click Here to View a Sample Report

White Rose Wedding Chapel

White Rose advertises on one of our wedding portals. They design and maintain their own web site, but were not getting the search engine results they wanted. White Rose turned to MSW to see if we could help. We did not redesign their web site, but we did make recommendations for new page titles and provided copy to add to various pages within the web site. We also modified some of their web site backend code to make it more search engine friendly. In addition, we added a few NEW pages to their web site with the same look as the other pages, but designed to be "spider bait".

In just over 6-months, White Rose achieved the #1 ranking in Google for their key search term and has managed to KEEP it for over a year. Impressive results for a small local business!

Focus KEYWORDS
colorado springs wedding chapel

Mike MacGuire : Realtor

This site has been (and still is) one of the tougher sites for us to achieve high rankings in Google. There are several reasons, including the large number of competitors for the same keywords, plus the fact this particular client wants graphic buttons and lot of images on his site. We have worked on the site for about a year and are seeing serious positive (and lasting) movement. This never would have happened without the client working with us to eliminate some of his graphic content and replacing it with search engine friendly text. He has made it to the first page of Google for three of his major search terms and is making dramatic upward movement for several of his other keywords.

Focus KEYWORDS
colorado springs realtor

We include these case studies because we don't claim to be an SEO (Search Engine Optimization) firm promising overnight top placement. Instead, we are web site designers that create web sites that WORK for our clients. This includes search engine friendly design and client expectations management. We can take ANY site and make it #1 over night using Pay-per-Click methodologies, but unless the client has an unlimited marketing budget, it won't last. We definitely believe in the benefits of pay-per-click (PPC) marketing, but PPC should be used to replace organic search engine rankings.

The best way to obtain real and lasting search engine results is through proper design and submission techniques, as well as link building and comprehensive promotion of your web site. We work with clients who are patient and who are willing participants in the process. Our clients realize the importance of promoting their sites online and offline. They build links to their sites through online advertising and link exchanges with their network of friends and business associates. While they work on building their web site's link network, we work on optimizing the site and submitting it to the engines and directories. This dual-strategy produces powerful long term positive results and works BEST for small business.

If you are interested in working to improve your search engines ranking,
contact MSW Interactive Designs LLC. We put the web to work for you!