News Release

•For Immediate Release
•Contact Sandra Waggett

April 27, 2005

SmokeyMountainLeathers.com Launched - eCommerce for the Motorcycle Enthusiast

Washington , DC — MSW Interactive Designs LLC, provider of website design, ecommerce and Internet marketing solutions, announced the launch of SmokeyMountainLeathers.com, an ecommerce website designed and developed for Smokey Mountain Leathers. Smokey Mountain Leathers, located in Maryville TN in the foothills of the Great Smokey Mountains, provides leather goods and accessories for motorcycle enthusiast.

Smokey Mountain Leathers’ owner, Randy Bodle, contracted MSW Interactive Designs LLC to create an interactive storefront that appeals to his target market of motorcyclists. Although Bodle’s company is located in East Tennessee, he wanted to be able to sell goods nationwide. An eCommerce storefront allows him to offer a wide selection at reasonable prices due to low overhead.

Our design team worked to create a site to meet the company’s business goals and reach their target audience. The store offers a clean, well-organized design balanced by an edgy color scheme symbolic of the site’s product line. The design’s strong color palette utilizes web-appropriate colors that help to convey an image that appeals to the target market. The storefront features a Miva Merchant shopping cart solution, which is easily scaleable and allows for future growth. Customers can easily search items and shop securely online. MSW-ID will provide SmokeyMountainLeathers.com with web hosting service including ongoing maintenance and updates.

To learn more about Smokey Mountain Leathers visit http://www.SmokeyMountainLeathers.com .

MSW Interactive Designs LLC is a website design and hosting firm that helps small business professionals achieve an effective Internet presence. MSW-ID offers a process that is not intimidating, creates effective websites, includes ongoing maintenance, and we make ourselves accessible. To learn more about how MSW-ID can put the web to work for you, contact at 877-211-5492 or visit http://www.MSWInteractiveDesigns.com.

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Founded in 1998, MSW Interactive Designs LLC offers complete online solutions for small business professionals: including website design, hosting and promotion, intranet and web-based training development.

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